Retail Case Study

The Client: 

A medium sized online retailer


The Brief: 

Grow sales, revenue and profit

The Strategy

Identify the ideal target audience

Discover where they can be found

Target with personalised promotions and offers

Seek new audiences

The Tactics

Maximise all ppc campaigns

Promote new product lines

Expand into new channels e.g. Shopping engines

Seek new audiences

The Details

Automated tech linked to product feeds and the Adwords API

Profit-per-impression reporting

Landing page tests

Ad copy and ad extension testing

Advanced bid management tools

The Results

Revenue tripled in under 2 years

Cost per sale fell by 44%

ppc stats kc

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